Do you remember when you used to spend time creating social media posts? and not see any results? and then you lost all hope wondering how you could have spent all that time yet get little to nowhere with your business. Well, worry no more, for I have compiled my go-to magical 8 pointers for you to keep in mind if you want to improve your social media presence:

1-   Do at Least 45 Minutes of Engagement Per Day

Think of engagement as a sort of building your little community, it involves commenting, liking, shares and more, which can eventually get you dedicated followers who engage with your posts regularly.

Click here to learn how to manage your engagement daily.

2-   Post Regularly

Posting regularly shows that you keep up with your account, it gives you the chance to publish fresh content as we all know social media is dynamic. It also increases the chances of you appearing on your target audience’s explore page.

Click here to learn tips on posting regularly.

3-   Incorporate Videos

Videos tend to grab people’s attention more, having a nicely constructed video could increase views and therefore followers. Videos have also recently become more popular making them a fantastic way to communicate and deliver messages to your target audience.

Click here to read a guide on videos for social media.

4-   Content Creation

When filming videos or posting an image, you need to make it ‘nice’ to look at. We as humans love looking at well-shot videos/posts as it is more pleasing to the eye. So, if you want to get likes, shares and overall increase your engagement, this point is important.

Click here to view some tips on getting the perfect shot for social media.

5-   Interactive Stories

Interactive stories are also a great way to increase engagement and personally communicate with your followers. It builds a community and shows that your account is authentic. This also increases your followers.

6-   Helpful Information About the Industry

When you post helpful information about the industry you are in, it shows that you know what you are talking about which can convert followers into becoming customers. Helpful information also increases your followers as people find your content worthwhile. It also attracts your target audience to follow your content.

7-   Key Dates

Posting a national day shows that you care and not everything on your account is about you. Key dates also increase the number of likes and shares as many people celebrate them.

Click here to view a calendar for 2023 with key dates.

8-   Origin Stories

People ADORE origin stories, it sort of creates authenticity for a brand, and it shows the type of character that you are. Origin stories and stories about life, in general, do well on so many platforms as some people will find them relatable and some might find them inspirational, either way, it is a form of entertainment for viewers.

Here is an example of a great story about an entrepreneur that will inspire you.