These days, it’s not enough to just have a website and put up a few blog posts – you need to be actively marketing your business online if you want to stay ahead of the competition. But with all the different digital marketing channels out there, it can be difficult to know where to start.
Luckily, we’ve rounded up our top digital marketing trends that every business should be using in 2023.
Video is a powerful tool for marketing and is becoming more popular as a means of connecting with customers. The use of video can be used for product demos, explainer videos, how-to videos and more. Video is a great way to capture your audience's attention and deliver the message in an engaging way that will encourage them to stay longer on your website or even subscribe to your channel if you have one.
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If you’re not paying attention to the intersection of search and social, you might be missing out on the most important marketing trends of this decade.
The line between SEO and social has always been a blurry one - it used to be that SEO was about getting your content in front of as many people as possible; social media was all about encouraging brand loyalty and engagement. But now? Social is SEO! There isn’t much difference between hashtags and keywords; both are ways for users to find content they want on the internet.
In case it wasn’t already obvious, if you want your brand to stand out in today's crowded marketplace, then you need a solid strategy for integrating search engine optimisation (SEO which we spoke about in one of our blogs) with social media marketing.
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As the next big organic channel, Google Discover is a new ad format that allows you to show ads based on content. It's a great way to get your brand in front of people looking for information about your product.
For example, if you're selling personalised photo gifts, you can show ads based off what keywords people are typing into Google search engines. You can also do this by creating content related to personalised photo gifts and then promoting it on Instagram or Facebook with a call-to-action inviting viewers to check out your products online at website.
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This is because email marketing is still a powerful tool for brands and businesses to reach their customers. As it allows you to communicate with your audience in a personal way, it’s easier to build trust and gain customer feedback. This makes it ideal for communicating about new products or services, as well as promotions and offers you want your customers to know about.
The marketing landscape is changing at a rapid pace and it’s important that you keep up with the latest trends. Video, email and social media will continue to be key areas of focus in 2023, but there are also some new developments on the horizon that you should be aware of. Google Discover could be a game changer for organic search traffic and discoverability, while Facebook Messenger ads could help brands reach new audiences through messaging apps.
