Since you’ve clicked on the link already, you may have a general idea of what SEO is but do you actually know how and why it is such a big part of any website development?
SEO or search engine optimisation is the process of getting traffic from free, organic, editorial, or natural search results on search engines (Search Engine Land definition).
SEO is important as most website traffic generates from search engines, and you can attain an enormous amount of traffic from even a portion of the searches. For example, if you search ‘lemon drizzle cake’ on google about 21,000,000 results come up so even if 5% of the searchers enter your website, that is still 1,050,000 visits, and from then on a smooth conversion can be planned with a great website.
SEO works by optimising your site, so if a searcher searches for ‘second-hand gym shoes’, search engines like Google or Bing will bring out what they think are the ‘best’ results based on their algorithm i.e., loading speed, relevancy and more. Organic search is seen by Google to be the most trustworthy, relative, and authoritative website or web page on the subject as it scans billions of sites in order to find the best-suited results for the search.
Tips and Tricks to help you with SEO:
Key Takeaways
SEO or search engine optimisation is an important aspect that can help increase the traffic to your website. It is free (however it requires resources and time investment to improve your SEO) and 70-80% of searchers click on SEO results. SEO works by optimising your site for the search engine it wants to rank for. To rank higher on search engines, take into account; relevancy, authority, usefulness and customers/keywords. However, there are many more resources that go into account when working on SEO.
Merali Digital is a full-service digital agency based in Northwood, London. Our team of SEO experts will make sure your website ranks higher on search engines, so email any enquiries today: info@meralidigital.co.uk.